“Physical Fantastics”: the most health-oriented group. They neither smoke nor drink beyond moderation. They also exercise routinely, eat a healthful diet, and watch their weight. (estimated to be approx. 24% of the U.S. population)
“Active Attractives”: this group also is relatively health-oriented, although more for reasons of appearing attractive than for purely health reasons. They are unlikely to smoke, but they drink frequently. Although they intend to exercise, eat healthfully, and watch their weight, their actions fall short of their intentions. (estimated to be approx. 13% of the U.S. population)
“Tense but Trying”: those in this group drink only in moderation and are average or above average in terms of exercise, nutrition, and weight control. They smoke cigarettes but would like to quit. (estimated to be approx. 10% of the U.S. population)
“Decent Dolittles”: neither smoke nor drink, but neither do they exercise or eat healthfully, and they are markedly overweight. (estimated to be 24% of the U.S. population)
“Passively Healthy”: persons tend to not smoke nor drink alcohol beyond moderation and get a considerable amount of exercise. They are unconcerned with what they eat and, as a result, consume a high-fat diet. (estimated to be 15% of the U.S. population)
“Hard-living Hedonists”: smoke and drink heavily, eat poorly, and get an average amount of exercise (estimated to be 6% of the U.S. population)
“Noninterested Nihilists”: smoke heavily, eat poorly, and do not exercise, although they are unlikely to drink beyond moderation. (estimated to be 7% of the U.S. population)
Bear in mind the original research behind the development of the above “healthstyles” was published in 1996, i.e., the proportions likely have changed since then. Monday through Thursday, I’d classify myself as a “physical fantastic,” who then more often than not becomes a non-smoking passively-healthy type over the weekend. Nothing’s wrong with washing down a cheeseburger with a glass of pinot noir every now and then, right?
How would you classify yourself?
Original research: Maibach, E. W., Maxfield, A., Ladin, K., & Slater, M. (1996). Translating health psychology into effective health communication: The American healthstyles audience segmentation project. Journal of health psychology, 1(3), 261-277.
My source for this post: Glanz, K., Basil, M., Maibach, E., Goldberg, J., & Snyder, D. A. N. (1998). Why Americans eat what they do: Taste, nutrition, cost, convenience, and weight control concerns as influences on food consumption. Journal of the American Dietetic Association, 98(10), 1118-1126.